Yurbban Trafalgar Hotel to End 2015 at Near-full Occupancy with SiteMinder

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Yurbban Trafalgar Hotel, a property established to bring together urban tourism and the local essence of Barcelona in Spain, expects to end 2015 with an occupancy rate of ninety percent, thanks to SiteMinder’s market-leading technology and the enhanced management of its hotel.

The three-star, 56-room Yurbban integrated SiteMinder’s Channel Manager with its property management system, Protel, less than one year ago and today says both its occupancy and staff productivity have seen significant improvements.

“The seamless setup gives us a lot of edge because our staff are now one hundred percent dedicated to the customer,” says Yurbban’s revenue manager, Francesc Gónzalez, who over the past year has capitalised on SiteMinder’s partnerships with 250 channels to grow the hotel’s online presence from eight to fourteen hotel booking sites.

“The more distribution we have, the more demand we receive, and this allows us to improve our rates and the return to our business.”

Having made TripAdvisor’s list of the top 10 hotels in Barcelona after only one year since its establishment, he says Yurbban will likely connect to more of SiteMinder’s channel partners over the coming months as it looks to open a new hotel in Barcelona in early 2017 and develop new experiences for travellers to enjoy a more personalised stay.

Other business opportunities on the horizon for Yurbban involve the continued growth of its parent company, Smart Room Company, through new channel connections and the support of SiteMinder.

Speaking on his decision to select SiteMinder for Yurbban, Mr Gónzalez highlights the time-saving offered by the company’s technology as well as its simplicity-of-use which allows hoteliers to manage cloud applications without the need for any prior IT knowledge.

He says: “I have known SiteMinder for more than four years. It’s a company that upholds ‘making difficult things easy for hoteliers’ as a key value.”

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